Volvo Cars Digital Challenge
Create an innovative service for Volvo Car's customers
October 22-24, 2021
Volvo Cars Digital Challenge
Create an innovative service for Volvo Car's customers
October 22-24, 2021
The first mass-produced Volvo rolled off the assembly line of the plant in Gothenburg in 1927. Since then Volvo Car Group holds the position of the world leader in the production of innovative and safe vehicles. Nowadays Volvo is one of the most famous and respected car brands, and the company's sales market includes over 100 countries.
In accordance with a new company's goal Volvo Cars aims to provide customers with free movement with respect to their personal interests, sustainability and security. This goal is reflected in a number of business ambition: for example, the company works to ensure that half of the global sales will be fully electric vehicles by the middle of the decade, and 5 million consumers will be direct contacted.
Volvo Cars
About sponsor
Hackathon format
Hackathon will be held online (2 tracks). There will be 36 memorable coding hours with mentoring by skilled experts of Volvo Cars.
Search for new ideas and solutions for the loyalty program, attraction and retention of Volvo Cars customers.
Purpose of the hackathon:
Team must be of 3 to 5 people
Designers (UI/UX, Web, 3D)
Analysts
DevOps & Data-Engineers
Android/iOS/Frontend/ Backend/Unity Developers
Who are we expecting at the hackathon:
Benefits of participation
Improve your skills together with Volvo Car top experts
Development
Meet the people with similar interests
Networking
Get food delivery promo codes and the pack of branded merch
Offline hackathon atmosphere
Nominations and prizes
Prize fund:
7 000 $
Extra gifts:
Best presentation
Apple AirPods Pro
to each team member
to each team member
Best business solution
Apple AirPods Pro
to each team member
to each team member
Hackathon's best "meme"
Portable speaker
to the most creative participant
to the most creative participant
To each participant
Branded merch
Challenges
Development of innovative services for customer engagement with the tools on developers portal Volvo Cars: 3D, API, Android Automotive
Track 2
Track 1
Development of the mobile application for Volvo Car's customer loyalty program
1. Mobile application of the loyalty program
General problem formulation:
Creation of a mobile application for a loyalty program for Volvo Cars customers
Problem description:
We want potential and current customers to choose Volvo again and again. We want to provide a convenient digital tool that allows you to make relevant personalized communication directly from the car manufacturer, as well as learn about special features and offers from us and our partners.
It is important for us to know, listen and hear our customers.
Our clients are the premium segment (both men and women of different age groups).
Ways of direct interaction with the company:
At the moment, a solid foundation for communication with our customers has already been built - the company has a Privilege club loyalty program - but this is not enough for us, we want to go further.
What the ideal solution looks like:
The application should cover the entire CJM (Customer Journey Map) in terms of loyalty.
Creation of a mobile application for a loyalty program for Volvo Cars customers
Problem description:
We want potential and current customers to choose Volvo again and again. We want to provide a convenient digital tool that allows you to make relevant personalized communication directly from the car manufacturer, as well as learn about special features and offers from us and our partners.
It is important for us to know, listen and hear our customers.
Our clients are the premium segment (both men and women of different age groups).
Ways of direct interaction with the company:
- www.volvocars.com
- contact center,
- Volvo Car App,
- advertising,
- social network,
- conferences
At the moment, a solid foundation for communication with our customers has already been built - the company has a Privilege club loyalty program - but this is not enough for us, we want to go further.
What the ideal solution looks like:
The application should cover the entire CJM (Customer Journey Map) in terms of loyalty.
2. Development of services for customer engagement
General formulation of the problem:
Development of innovative services for customer engagement (consumer engagement) using tools on the developers portal: 3D, API, Android Automotive
Problem description:
Customers are waiting for new digital products and services to get a better customer experience when using a car (Auto Custumer Experience 2.0). Our clients are the premium segment (both men and women of different age groups).
Ways of direct interaction with the company:
The main trend of customer experience now is digitalization (online search\comparison\booking\car purchase\contactless car delivery\online service booking, etc.). Previously, the basis of customer experience was offline, now customers often come to the dealership already knowing what car they will purchase. Not to mention new forms of mobility (such as car subscriptions) or new products and services (such as contactless trunk delivery).
What the ideal solution looks like:
Functional, convenient and innovative service for the client, creating a Wow effect.
Development of innovative services for customer engagement (consumer engagement) using tools on the developers portal: 3D, API, Android Automotive
Problem description:
Customers are waiting for new digital products and services to get a better customer experience when using a car (Auto Custumer Experience 2.0). Our clients are the premium segment (both men and women of different age groups).
Ways of direct interaction with the company:
- www.volvocars.com
- contact center,
- Volvo Car App,
- advertising,|
- social network,
- conferences.
The main trend of customer experience now is digitalization (online search\comparison\booking\car purchase\contactless car delivery\online service booking, etc.). Previously, the basis of customer experience was offline, now customers often come to the dealership already knowing what car they will purchase. Not to mention new forms of mobility (such as car subscriptions) or new products and services (such as contactless trunk delivery).
What the ideal solution looks like:
Functional, convenient and innovative service for the client, creating a Wow effect.
Mentors
In preparation for the hackathon we reccomend that you read various studies about customer path's digitalization last trends, opinions of experts and various analysts, and also study best practice of loyalty programs
In connection with global trend of digitalization a big changes happen in customer experience in the automotive industry
Prepare for the hackathon
Track 1
In preparation for the hackathon we reccomend that you sign in on Innovation Portal and explore its possibilities
Track 2
until October 19
Register on the hackathon platform and wait for selection results
until October 20
October 22 - 24
Get an invite and confirm participation
Join the hackathon
Timeline
Hackathon program
October 24
October 23
October 22
-⠀The opening ceremony
18:00 - 18:30
-⠀Q&A-session
18:30 - 19:00
-⠀ 1st check-point
11:00 - 13:00
-⠀ Q&A with Volvo customers
14:00 - 15:00
-⠀Submission upload
10:00 - 11:00
-⠀Final pitches
15:00 - 17:00
-⠀The awards ceremony
18:00 - 18:30
18:00 - 20:00
-⠀ 2nd check-point
FAQ
Hackathon is the team competition for developers, designers, business analysts and managers, who solve a business problem in a short time.
No, but we will help you to find a team!
Only teams of 3-5 people will be invited to participate. It is truly difficult to combine all the necessary competencies to solve the problem alone.
Only teams of 3-5 people will be invited to participate. It is truly difficult to combine all the necessary competencies to solve the problem alone.
If you don't have a team, we recommend you to join an existing team or build your own for the duration of the hackathon.
It is possible to create a team on our registration platform.
The main thing is to submit team application until October 19. The information about all existing teams and participants in search of a team will be posted on the hackathon registration platform.
It is possible to create a team on our registration platform.
The main thing is to submit team application until October 19. The information about all existing teams and participants in search of a team will be posted on the hackathon registration platform.
Everyone can participate. But remember that this hackathon is designed for developers in the first place.
Yes. Participants must be over the age of 18.
Communication with participants will be operated using Zoom and Telegram. You need to install it in advance.
Before the hackathon check that you can share your screen and your webcam & microphone work correctly.
Before the hackathon check that you can share your screen and your webcam & microphone work correctly.
We will close registration on October 19 and select teams. The best teams will attend the hackathon on October 22-24.
You should enter all the information detailed in your application on the registration platform, also upload your CV. Then build a team with members who have all the necessary competencies for one of tracks.
When working with Unity it is forbidden to use paid assets. All used in works assets must be accessible for mentors, who will check the solutions.
You can ask your questions in hackathon's telegram-chat with #ask hashtag.
